U.S. Hotel Profitability Hits Pandemic High

U.S. hotel gross operating profit per available room (GOPPAR) reached its highest absolute level since February 2020, according to STR‘s February 2021 monthly P&L data release.

GOPPAR had come in no higher than US$12.69 for any month since the pandemic’s initial impact on industry performance last March. In addition to improved absolute levels in the profitability metrics, year-over-year comparisons were less steep.

  • GOPPAR: US$17.35 (-83.3%)
  • TRevPAR: US$85.11 (-67.4%)
  • EBITDA PAR: US$0.14 (-99.8%)
  • LPAR (Labor Costs): US$34.26 (-60.2%)

“Year-over-year percentage changes will turn positive in future P&L data releases due to comparison with pandemic low months last year,” said Raquel Ortiz, STR’s assistant director of financial performance. “Additionally, the industry’s top-line metrics have been trending at their highest levels in more than a year, as shown in our recent weekly data releases for March, and the uptick should extend to the bottom line as properties generate more room revenue while still maintaining operational efficiencies developed this last year. Roughly 50% occupancy is the still the general break-even point for turning a profit, but only 44% of properties reached positive GOP territory in February—the percentage was lower on a net income level. With most of the demand in the marketplace being leisure-driven, the major markets, most dependent on business and group demand, continue to struggle the most even with some improvement last month.”

Industry stakeholders interested in Monthly P&L participation should contact [email protected]. Those interested in subscribing to reports should contact their account manager or [email protected].

Key profitability metrics:
TRevPAR – Total revenue per available room

GOPPAR – Gross operating profit per available room

EBITDA – Earnings before interest, income tax, depreciation, and amortization

LPAR – Total labor costs per available room

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Joe Clote

Joseph W. Clote is owner of Publishing Concepts, LLC a communications and marketing firm based in Saint Louis, Missouri. Mr. Clote is Group Publisher of MeetMed™ and Missouri Meetings & Events™ (MM&E) magazine, a quarterly publication read by thousands of meeting and event professionals, and producer of the St. Louis and Kansas City trade shows under the MM&E name. Mr. Clote has extensive sales and marketing expertise in the travel, tourism, fine art, insurance, and software development industries.