Hotel Occupancy Remains Flat First Week of February

February 12, 2021

U.S. weekly hotel occupancy remained relatively flat from the previous week, according to STR‘s latest data through 6 February.

31 January through 6 February 2021 (percentage change from comparable week in 2020):

  • Occupancy: 40.9% (-30.5%)
  • Average daily rate (ADR): US$91.44 (-29.0%)
  • Revenue per available room (RevPAR): US$37.44 (-50.6%)

Lifted by Super Bowl LV, Tampa/St. Petersburg, Florida (62.9%), saw the highest occupancy level among the Top 25 Markets. Among STR-defined submarkets, Tampa East (90.4%) saw the highest spike in Friday/Saturday occupancy, while Tampa CBD/Airport posted the highest ADR (US$379) on those nights. STR will release a more detailed Super Bowl analysis following next week’s data processing, which will include the night of the Super Bowl Sunday (7 February).

Top 25 Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (23.4%), and Minneapolis/St. Paul, Minnesota-Wisconsin (28.0%).

Overall, aggregate data for the Top 25 Markets showed lower occupancy (38.9%) but higher ADR (US$99.20) than all other markets.

MM&E

 

About the author

Joe Clote

Joseph W. Clote is owner of Publishing Concepts, LLC a communications and marketing firm based in Saint Louis, Missouri. Mr. Clote is Group Publisher of MeetMed™ and Missouri Meetings & Events™ (MM&E) magazine, a quarterly publication read by thousands of meeting and event professionals, and producer of the St. Louis and Kansas City trade shows under the MM&E name. Mr. Clote has extensive sales and marketing expertise in the travel, tourism, fine art, insurance, and software development industries.