U.S. Hotel Occupancy Falls Below 40% After New Years

January 15, 2021

U.S. weekly hotel occupancy fell back below the 40% mark, according to STR‘s latest data through 9 January.

3-9 January 2021 (percentage change from comparable week in 2020):

  • Occupancy: 37.0% (-28.3%)
  • Average daily rate (ADR): US$87.97 (-27.1%)
  • Revenue per available room (RevPAR): US$32.59 (-47.7%)

The previous week’s occupancy was lifted by New Year’s travel. As that holiday travel dissipated, TSA checkpoint counts and hotel room demand each declined by roughly 1.3 million in a week-over-week comparison.

Aggregate data for the Top 25 Markets showed lower occupancy (35.8%) but higher ADR (US$93.85) than all other markets.

Among the Top 25 Markets, Miami/Hialeah, Florida (51.4%), saw the highest occupancy level, lifted by the College Football Playoff National Championship.

Of note, Washington, D.C.-Maryland-Virginia, reported two days (Tuesday/Wednesday) with occupancy above 50% amid the unrest in the capital. For the week, occupancy reached 36.9%.

Top 25 Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (22.1%), and Minneapolis/St. Paul, Minnesota-Wisconsin (24.2%).

MM&E

About the author

Joe Clote

Joseph W. Clote is owner of Publishing Concepts, LLC a communications and marketing firm based in Saint Louis, Missouri. Mr. Clote is Group Publisher of MeetMed™ and Missouri Meetings & Events™ (MM&E) magazine, a quarterly publication read by thousands of meeting and event professionals, and producer of the St. Louis and Kansas City trade shows under the MM&E name. Mr. Clote has extensive sales and marketing expertise in the travel, tourism, fine art, insurance, and software development industries.