Survey Shows the Majority of Planners Have an Event Planned in 2021

January 22, 2021

i-Meet and EproDirect recently released its 2021 Planner Confidence Index – Phase 3, showing how planners have already taken action in 2021 to bring face-to-face events back.  i-Meet’s Planner Confidence Index is based on a weekly survey that records the evolving opinions of meeting professionals on when they expect to resume F2F events.  The survey began the first week of April 2020 and is now on its 42nd week of data collecting.

Below are the key findings from the survey:

81% of Planners have future events booked
This is a 12% jump from the end of 2020, which showed that 69% of planners had future events booked.

56% of Planners have future RFPs in progress
This is a 9% jump from the end of 2020, which showed that 47% of planners had future RPFs in progress.

90% of Planners expect to resume F2F events in 2021
This is a 7% jump from the end of 2020, which showed that 83% of planners expected F2F events to resume in 2021.

To participate in the next survey, click here.




About the author

Joe Clote

Joseph W. Clote is owner of Publishing Concepts, LLC a communications and marketing firm based in Saint Louis, Missouri. Mr. Clote is Group Publisher of MeetMed™ and Missouri Meetings & Events™ (MM&E) magazine, a quarterly publication read by thousands of meeting and event professionals, and producer of the St. Louis and Kansas City trade shows under the MM&E name. Mr. Clote has extensive sales and marketing expertise in the travel, tourism, fine art, insurance, and software development industries.