Hotel Occupancy Significantly Increases During New Years Holiday

January 8, 2021

Thanks to a travel boost leading into the New Year’s holiday, U.S. weekly hotel occupancy improved noticeably from the previous week, according to STR‘s latest data through 2 January.

27 December 2020 through 2 January 2021 (percentage change from comparable week in 2019/2020):

• Occupancy: 40.6% (-17.2%)
• Average daily rate (ADR): US$107.93 (-21.5%)
• Revenue per available room (RevPAR): US$43.81 (-35.1%)

Hotel demand jumped in week-over-comparisons while TSA checkpoint counts showed five days with more than 1 million passengers. Substantial hotel demand growth is not expected to continue as leisure travel once again dissipates after the holidays.

Aggregate data for the Top 25 Markets showed identical occupancy (40.6%) but higher ADR (US$112.83) than all other markets.

Among the Top 25 Markets, Miami/Hialeah, Florida (69.2%) saw the highest occupancy level.

Top 25 Markets with the lowest occupancy levels for the week included Minneapolis/St. Paul, Minnesota-Wisconsin (24.2%), and Boston, Massachusetts (28.2%).


About the author

Joe Clote

Joseph W. Clote is owner of Publishing Concepts, LLC a communications and marketing firm based in Saint Louis, Missouri. Mr. Clote is Group Publisher of MeetMed™ and Missouri Meetings & Events™ (MM&E) magazine, a quarterly publication read by thousands of meeting and event professionals, and producer of the St. Louis and Kansas City trade shows under the MM&E name. Mr. Clote has extensive sales and marketing expertise in the travel, tourism, fine art, insurance, and software development industries.