Hotel Occupancy Slightly Increased the First Week of December

December 11, 2020

U.S. weekly hotel occupancy increased slightly from the previous week, according to the latest data from STR through 5 December.

29 November through 5 December 2020 (percentage change from comparable week in 2019):

  • Occupancy: 37.4% (-37.9%)
  • Average daily rate (ADR): US$86.21 (-33.1%)
  • Revenue per available room (RevPAR): US$32.23 (-58.4%)

With slightly higher demand after Thanksgiving, occupancy improved after several weeks of lowering levels. With a tougher year-over-year comparable, however, the country’s RevPAR decline was its worst since late June.

Aggregate data for the Top 25 Markets showed lower occupancy (35.1%) but higher ADR (US$91.43) than all other markets.

Among the Top 25 Markets, Tampa/St. Petersburg, Florida (46.1%) saw the highest occupancy level.

Markets with the lowest occupancy levels for the week included Minneapolis/St. Paul, Minnesota-Wisconsin (24.5%), and Oahu Island, Hawaii (21.2%).

MM&E

About the author

Joe Clote

Joseph W. Clote is owner of Publishing Concepts, LLC a communications and marketing firm based in Saint Louis, Missouri. Mr. Clote is Group Publisher of MeetMed™ and Missouri Meetings & Events™ (MM&E) magazine, a quarterly publication read by thousands of meeting and event professionals, and producer of the St. Louis and Kansas City trade shows under the MM&E name. Mr. Clote has extensive sales and marketing expertise in the travel, tourism, fine art, insurance, and software development industries.