Hotel Occupancy Continues to Decrease as Winter Nears

U.S. weekly hotel occupancy slipped further from previous weeks, according to the latest data from STR through 14 November.

8-14 November 2020 (percentage change from comparable week in 2019):

  • Occupancy: 43.2% (-32.7%)
  • Average daily rate (ADR): US$90.58 (-28.6%)
  • Revenue per available room (RevPAR): US$39.11 (-52.0%)

After ranging between 48% and 50% occupancy from mid-July into the later portion of October, the last three weeks have produced levels of 44.4%, 44.1% and 43.2%.

Aggregate data for the Top 25 Markets showed lower occupancy (39.7%) but higher ADR (US$96.31) than all other markets.

Phoenix, Arizona (52.7%) was the only Top 25 Market to reach or surpass 50% occupancy.

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (24.0%), and Chicago, Illinois (29.3%).

MM&E

About the author

Joe Clote

Joseph W. Clote is owner of Publishing Concepts, LLC a communications and marketing firm based in Saint Louis, Missouri. Mr. Clote is Group Publisher of MeetMed™ and Missouri Meetings & Events™ (MM&E) magazine, a quarterly publication read by thousands of meeting and event professionals, and producer of the St. Louis and Kansas City trade shows under the MM&E name. Mr. Clote has extensive sales and marketing expertise in the travel, tourism, fine art, insurance, and software development industries.