Hotel Occupancy Remains Flat During Third Week of September

U.S. hotel occupancy remained nearly flat from the previous week, according to the latest data from STR through 26 September.

20-26 September 2020 (percentage change from comparable week in 2019):

  • Occupancy: 48.7% (-31.5%)
  • Average daily rate (ADR): US$96.38 (-29.6%)
  • Revenue per available room (RevPAR): US$46.96 (-51.7%)

Most of the markets with the highest occupancy levels were those in areas with displaced residents from natural disasters. Affected by Hurricane Sally, Mobile, Alabama, reported the week’s highest occupancy level at 74.9%. Amid continued wildfires, California South/Central was next at 74.3%.

Aggregate data for the Top 25 Markets showed lower occupancy (42.9%), but higher ADR (US$99.25) than all other markets.

Four of those major markets reached or surpassed 50% occupancy: Norfolk/Virginia Beach, Virginia (55.9%); San Diego, California (53.6%); Los Angeles/Long Beach, California (52.7%); and Detroit, Michigan (50.6%).

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (18.2%), and Orlando, Florida (31.9%).

MM&E

About the author

Joe Clote

Joseph W. Clote is owner of Publishing Concepts, LLC a communications and marketing firm based in Saint Louis, Missouri. Mr. Clote is Group Publisher of MeetMed™ and Missouri Meetings & Events™ (MM&E) magazine, a quarterly publication read by thousands of meeting and event professionals, and producer of the St. Louis and Kansas City trade shows under the MM&E name. Mr. Clote has extensive sales and marketing expertise in the travel, tourism, fine art, insurance, and software development industries.