Hotel Occupancy Falls Below 50% During Third Week of October

U.S. weekly hotel occupancy fell back below the 50% mark, according to the latest data from STR through 24 October.

18-24 October 2020 (percentage change from comparable week in 2019):

  • Occupancy: 48.0% (-31.7%)
  • Average daily rate (ADR): US$95.49 (-29.4%)
  • Revenue per available room (RevPAR): US$45.83 (-51.8%)

Aggregate data for the Top 25 Markets showed lower occupancy (43.2%) but higher ADR (US$99.81) than all other markets.

Four of those major markets reached or surpassed 50% occupancy: Norfolk/Virginia Beach, Virginia (54.1%); Tampa/St. Petersburg, Florida (53.8%); Phoenix, Arizona (53.6%); and Atlanta, Georgia (50.2%).

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (23.4%), and Minneapolis/St. Paul, Minnesota-Wisconsin (33.9%).

MM&E

About the author

Joe Clote

Joseph W. Clote is owner of Publishing Concepts, LLC a communications and marketing firm based in Saint Louis, Missouri. Mr. Clote is Group Publisher of MeetMed™ and Missouri Meetings & Events™ (MM&E) magazine, a quarterly publication read by thousands of meeting and event professionals, and producer of the St. Louis and Kansas City trade shows under the MM&E name. Mr. Clote has extensive sales and marketing expertise in the travel, tourism, fine art, insurance, and software development industries.