Hotel Occupancy Slightly Decreases for Second Week in a Row

U.S. hotel occupancy decreased slightly for the second consecutive week, according to the latest data from STR.

23-29 August 2020 (percentage change from comparable week in 2019):

  • Occupancy: 48.2% (-27.7%)
  • Average daily rate (ADR): US$98.39 (-23.2%)
  • Revenue per available room (RevPAR): US$47.38 (-44.5%)

The industry sold 237,000 fewer room nights than the previous week, which represented a demand decrease of 1.3%. Week-over-week demand improvements were a constant since mid-April, but as summer ends and leisure travel fades, hotel performance gains have flattened.

Aggregate data for the Top 25 Markets showed lower occupancy (42.5%), but higher ADR (US$99.22) than all other markets.

Norfolk/Virginia Beach, Virginia, was the only one of those major markets to reach a 60% occupancy level (60.6%).

Three additional markets reached or surpassed 50% occupancy: Los Angeles/Long Beach, California (53.0%); San Diego, California (52.3%); and Houston, Texas (51.0%).

A week-over-week jump in Houston occupancy (38.9% the previous week) is attributable to evacuations and displaced residents due to Hurricane Laura.

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (26.6%), and Orlando, Florida(27.2%).

MM&E

About the author

Joe Clote

Joseph W. Clote is owner of Publishing Concepts, LLC a communications and marketing firm based in Saint Louis, Missouri. Mr. Clote is Group Publisher of MeetMed™ and Missouri Meetings & Events™ (MM&E) magazine, a quarterly publication read by thousands of meeting and event professionals, and producer of the St. Louis and Kansas City trade shows under the MM&E name. Mr. Clote has extensive sales and marketing expertise in the travel, tourism, fine art, insurance, and software development industries.