Hotel Occupancy Flattens Second Week of July, With Lower Room Rates

U.S. hotel performance data for the week ending July 11th showed mostly flat occupancy and lower room rates from the previous week, according to STR.

5-11 July 2020 (percentage change from comparable week in 2019):

  • Occupancy: 45.9% (-38.0%)
  • Average daily rate (ADR): US$97.33 (-26.8%)
  • Revenue per available room (RevPAR): US$44.67 (-54.6%)

Aggregate data for the Top 25 Markets showed lower occupancy (39.2%) and ADR (US$96.69) than all other markets.

Norfolk/Virginia Beach, Virginia, was the only one of those major markets to reach a 60% occupancy level (60.4%).

Two additional markets surpassed 50% occupancy: Detroit, Michigan (54.9%), and Atlanta, Georgia (50.1%).

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (19.1%); Boston, Massachusetts (28.6%); and Orlando, Florida (28.9%).

Of note, in New York, New York, occupancy was 37.0%, down from 40.1% the week prior. In Seattle, Washington, occupancy was 32.4%, virtually flat from the previous week.

MM&E

About the author

Joe Clote

Joseph W. Clote is owner of Publishing Concepts, LLC a communications and marketing firm based in Saint Louis, Missouri. Mr. Clote is Group Publisher of MeetMed™ and Missouri Meetings & Events™ (MM&E) magazine, a quarterly publication read by thousands of meeting and event professionals, and producer of the St. Louis and Kansas City trade shows under the MM&E name. Mr. Clote has extensive sales and marketing expertise in the travel, tourism, fine art, insurance, and software development industries.