Hotel Occupancy Continues to Rise Towards End of July

U.S. hotel performance data for the week ending 25 July showed slightly higher occupancy and room rates from the previous week, according to STR.

19-25 July 2020 (percentage change from comparable week in 2019):

  • Occupancy: 48.1% (-37.9%)
  • Average daily rate (ADR): US$99.24 (-27.3%)
  • Revenue per available room (RevPAR): US$47.75 (-54.8%)

U.S. occupancy has risen week over week for 14 of the last 15 weeks, although growth in demand (room nights sold) has slowed.

Aggregate data for the Top 25 Markets showed lower occupancy (40.8%) and ADR (US$97.32) than all other markets.

Norfolk/Virginia Beach, Virginia, was the only one of those major markets to reach a 60% occupancy level (66.1%).

Four additional markets reached or surpassed 50% occupancy: Detroit, Michigan (55.2%); Atlanta, Georgia (50.5%); Philadelphia, Pennsylvania-New Jersey (50.4%); and San Diego, California (50.0%).

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (22.7%); New Orleans, Louisiana (28.3%); and Miami/Hialeah, Florida (30.7%).

Of note, in New York, New York, occupancy was 36.3%, up slightly from 35.9% the week prior. In Seattle, Washington, occupancy was 35.1%, an increase from 34.2% the previous week.

MM&E

About the author

Joe Clote

Joseph W. Clote is owner of Publishing Concepts, LLC a communications and marketing firm based in Saint Louis, Missouri. Mr. Clote is Group Publisher of MeetMed™ and Missouri Meetings & Events™ (MM&E) magazine, a quarterly publication read by thousands of meeting and event professionals, and producer of the St. Louis and Kansas City trade shows under the MM&E name. Mr. Clote has extensive sales and marketing expertise in the travel, tourism, fine art, insurance, and software development industries.