U.S. Hotel Results for the Last Week of May

STR data ending with 30 May showed another small rise from previous weeks in U.S. hotel performance. Year-over-year declines remained significant although not as severe as the levels recorded previously.

24-30 May 2020 (percentage change from comparable week in 2019):

  • Occupancy: 36.6% (-43.2%)
  • Average daily rate (ADR): US$82.94 (-33.3%)
  • Revenue per available room (RevPAR): US$30.34 (-62.1%)

*Previous weekly U.S. weekly occupancy levels:

  • 17-23 May 2020: 35.4%
  • 10-16 May 2020: 32.4%
  • 3-9 May 2020: 30.4%
  • 26 April – 2 May 2020: 28.9%
  • 19-25 April 2020: 26.2%
  • 12-18 April 2020: 24.4%
  • 5-11 April 2020: 22.0%

“A seventh consecutive week of higher demand and occupancy was highlighted by three submarkets actually showing positive year-over-year occupancy comparisons for the weekend,” said Jan Freitag, STR’s senior VP of lodging insights. “Two of those areas, Titusville/Cocoa Beach and Melbourne/Palm Bay, likely received a boosted from the SpaceX launch activities on Saturday. The third submarket, Corpus Christi, further supports previous analysis that there is demand ready to return, but for now, it is more visible from leisure sources and in destinations that are set up well for drive-to business.

“Because the situation intensified more toward the end of the week, and because there has not been a great deal of demand in downtown areas because of the pandemic, there wasn’t a noticeable impact from protests and the unrest occurring in major cities. That is something to monitor in our next dataset and perhaps beyond depending on how the situation plays out.”

Aggregate data for the Top 25 Markets showed larger year-over-year declines than the national averages: occupancy (-51.1% to 33.9%), ADR (-41.5% to US$86.82) and RevPAR (-71.4% to US$29.48).

Six of the Top 25 Markets saw occupancy levels above 40%: New York, New York (47.6%); Norfolk/Virginia Beach, Virginia (44.2%); Tampa/St. Petersburg, Florida (44.0%); Phoenix, Arizona (42.5%); Atlanta, Georgia (40.7%); and Detroit, Michigan (40.4%).

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (12.5%); Boston, Massachusetts (22.6%); and Orlando, Florida (24.5%).

Of note, in Seattle, Washington, occupancy was 28.1%, up slightly from 27.6% the week prior.

MM&E

About the author

Joe Clote

Joseph W. Clote is owner of Publishing Concepts, LLC a communications and marketing firm based in Saint Louis, Missouri. Mr. Clote is Group Publisher of MeetMed™ and Missouri Meetings & Events™ (MM&E) magazine, a quarterly publication read by thousands of meeting and event professionals, and producer of the St. Louis and Kansas City trade shows under the MM&E name. Mr. Clote has extensive sales and marketing expertise in the travel, tourism, fine art, insurance, and software development industries.