Osborn Barr | Paramore Named Agency of Record for Missouri Division of Tourism Account

September 6, 2019

After a competitive review, Osborn Barr | Paramore (OBP), a full-service agency with offices in St. Louis, Kansas City and Nashville, was named the agency of record for the Missouri Division of Tourism (MTD), replacing MDT’s long-standing agency, Hoffman Lewis.

OBP’s efforts will focus on driving visitors to the state through strategic planning, advertising, public relations, media planning and digital for the Missouri Division of Tourism. The multi-year contract will include new creative work expected to launch in 2020.

“We’re looking forward to our new partnership with OBP,” said Ward Franz, director of the Missouri Division of Tourism. “It was clear the team really understood how to inspire travelers through their knowledge of what the state has to offer.”

The Missouri Division of Tourism—the state agency within the Missouri Department of Economic Development—works to promote the “Show-Me State” as a tourist destination, thus creating jobs, tax revenue and economic development.

“Not only was our agency founded in Missouri, but it’s deep history in the fabric of America has long been a destination for travelers,” said Rhonda Ries, president of OBP. “We’re excited to push into new audiences and leverage our tourism experience to increase the economic value tourism can bring the state we love so dearly.”

(Photo above: Ward Franz – Director of Tourism for Missouri Division of Tourism)


Osborn Barr | Paramore (OBP)
914 Spruce St. | St. Louis, MO 63102


About the author

Joe Clote

Joseph W. Clote is owner of Publishing Concepts, LLC a communications and marketing firm based in Saint Louis, Missouri. Mr. Clote is Group Publisher of MeetMed™ and Missouri Meetings & Events™ (MM&E) magazine, a quarterly publication read by thousands of meeting and event professionals, and producer of the St. Louis and Kansas City trade shows under the MM&E name. Mr. Clote has extensive sales and marketing expertise in the travel, tourism, fine art, insurance, and software development industries.