Enterprise Owners Back New Bid For MLS Team in St. Louis

The Taylor family, owners of Enterprise Holdings, are joining World Wide Technology CEO Jim Kavanaugh to form the bid for an MLS expansion team.

The senior vice president of Enterprise and executive director of the Enterprise Holding Foundation, Carolyn Kindle Betz, leads the ownership group with six other female members of the Taylor family. If the bid is successful, St. Louis would host the first majority female-owned MLS club and one of the only female-owned franchises in professional sports.

“The combination of our two families, the Taylors and the Kavanaughs, merge a love for St. Louis, a love for soccer, and we view an MLS team as a lasting legacy to the city we love,” Betz stated.

A St. Louis-based ownership team would be sending a strong message to MLS about the commitment to joining the professional soccer league.

In 2017, the bid for St. Louis’s own professional soccer team fell flat after a majority vote against public funding for a downtown soccer stadium construction.

The ownership group’s new proposal doesn’t call for funding from the city, so the public will not vote on the stadium. The group does plan to request a tax break on the city’s 5% sporting event ticket tax which would require approval from St. Louis aldermen.

St. Louis Mayor Lyda Krewson supports this new venture. “St. Louis is a soccer town. We play it, we watch it, now let’s score a franchise,” she told the crowd.

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Joe Clote

Joseph W. Clote is owner of Publishing Concepts, LLC a communications and marketing firm based in Saint Louis, Missouri. Mr. Clote is Group Publisher of MeetMed™ and Missouri Meetings & Events™ (MM&E) magazine, a quarterly publication read by thousands of meeting and event professionals, and producer of the St. Louis and Kansas City trade shows under the MM&E name. Mr. Clote has extensive sales and marketing expertise in the travel, tourism, fine art, insurance, and software development industries.