Top Golf:  Not Your Ordinary Course

 Article By Solana Shellner

 

Golf has always been a sport of leisure and relaxation. Many golf courses have country clubs attached to them, with restaurants, locker rooms, even spaces to hold small events.

Topgolf, a new Overland Park entertainment venue that’s part of a national chain, has revamped the concept of the traditional course and eliminated the exclusivity of the country club.  Opened to the public in 2015, Topgolf identifies as an “entertainment complex where the competition of sport meets your favorite local hangout.”

Encompassing 65,000 square feet of space, the facility creates a relaxed environment mixed with numerous golf bays, large event spaces, a full bar, extensive menu, and modern technology.

Choosing a space

Thanks to Topgolf, the sport is now even more social and interactive. The three-story Overland Park location has yet to be open a year, but director of event sales Dani Chambers says the venue offers a wide range of options for events. It can accommodate up to 1,200 guests, and features a private room that holds up to 200; rooftop terrace with stage; lower lounge; and conference room.

Event clients hosting large fund raisers or team-building retreats can select the private room, which can be divided in two. This space is equipped with a private bar, audio-visual equipment, free Wi-Fi and several HD TVs.

Interested in socializing in a less conventional setting? Your holiday party or birthday bash is sure to be a success on the rooftop, which holds up to 150 people. A stage is available for speeches, karaoke, performances and everything in between. Or are you looking for a smaller space to host a family reunion or happy hour? The lower lounge is a great option for groups of 80 guests or fewer. Its laid-back atmosphere features two billiard tables, shuffleboard, and an Xbox Kinect system for the gaming enthusiast. The conference room, which accommodates 14, is best for board meetings and other gatherings that end in time for guests to play a few rounds.

Pick a package

Once you’ve selected the right space, it’s time to pick a package for your group. “Topgolf is proud to host every demographic from corporations, associations and schools to hospitals, churches and the like,” Chambers says. “You don’t have to be a golfer to have fun here.”

Groups of 12 or more book their reservations through the Topgolf event department; they simply choose a specific package and pay a 50 percent deposit at time of booking. Packages include menu selection, number of golf bays needed, alcoholic or nonalcoholic beverages, and room selection.  Planners can choose from 12 different buffets, including appetizer tables and carving stations. A full bar can be ordered to complement the food, most of which is house-made in the facility’s own kitchen. Golfing is part of each package, but guests are not required to play. Once your group arrives, a Topgolf event ambassador helps with every need, and demonstrates the center’s games and activities.

Elwanda Richardson, an administrator at the University of Kansas School of Medicine, chose Topgolf to host her office’s 180-person holiday party in January 2016. She reserved 20 golf bays and chose the venue’s barbecue menu, with appetizers and desserts. There also was a hot cocoa bar to help combat the cold. “The reservation process was very smooth,” she says.  “Brandy, our event ambassador, kept us on a great timeline.” Richardson notes that she would recommend Topgolf to other groups. “The staff was very courteous and attentive to our needs,” she says.

Groups of fewer than 12 are also welcome.  They are not required to reserve in advance, but there is a “first come, first served” policy at the venue. As a special treat for spring and summer guests, Topgolf showcases live music performers on the rooftop stage each weekend. Chambers encourages clients booking group reservations to bring in musical performers to enhance their events.

Let’s get golfing

With more than 100 bays holding up to six guests each, Topgolf is ready to meet any golf outing need. Each state-of-the-art bay provides clubs for men and women; left-handed and junior clubs are available upon request.  There are heaters and misters for year-round comfort in any temperature; ball dispensers; touch-screen game activation; and HD TVs. There is even a Topgolf smartphone app that allows guests to change TV channels.

Not a professional golfer? No problem. Most Topgolf visitors are beginners, so there’s never a dull moment at the venue. Guests can practice hitting targets in the outfield with special microchipped golf balls that allow participants to track the accuracy and distance of each shot.  Players also can get competitive by adding up target points, so your guests will feel like pros in no time. Bays are spacious, so taking a break from the action does not mean sacrificing comfort or the ability to watch other players.

Nicole Grimm, a physical therapist assistant at ARC Physical Therapy, reserved Topgolf for her company’s holiday party for the sake of “doing something different.” The five-hour event consisted of a banquet in the signature room, and golf play. “Though it was frigid when we were there, those who ventured out to golf enjoyed themselves,” Grimm says.  She appreciated the staff’s flawless attention and ready availability.

Looking to the future

In 2016, Topgolf expects to expand and add seven new U.S. venues. It’s planning a “Mega Store” location in Las Vegas, scheduled to open in May 2016. This location is attached to the MGM Grand Hotel, and will be a must-see for new and veteran Topgolf patrons.

Topgolf believes building its brand throughout the country will encourage guests to be active and have fun. The next time you are looking to spice up your party or conference schedule, choose Topgolf, and enjoy the entertaining atmosphere and attentive and helpful staff.

Topgolf – Overland Park
Dani Chambers, director of event sales
10611 Nall AvenueOverland Park  KS  66207
(913) 562-9713
www.topgolf.com
Connect with Topgolf on Facebook, Twitter, Instagram, and YouTube.

About the author

Joe Clote

Joseph W. Clote is owner of Publishing Concepts, LLC a communications and marketing firm based in Saint Louis, Missouri. Mr. Clote is Group Publisher of MeetMed™ and Missouri Meetings & Events™ (MM&E) magazine, a quarterly publication read by thousands of meeting and event professionals, and producer of the St. Louis and Kansas City trade shows under the MM&E name. Mr. Clote has extensive sales and marketing expertise in the travel, tourism, fine art, insurance, and software development industries.