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Experient and The EXPERIENCE Institute Partner to Provide Attendee Experience Reporting

Experient—A Maritz Global Events Company announced today a strategic partnership agreement with The EXPERIENCE Institute® (TEI).

This partnership allows Experient to offer its clients the ability to easily survey convention attendees, providing data on the overall destination experience to understand how the destination drives memorable experiences for event participants.

“Partnering with The EXPERIENCE Institute, through its Attendee Experience Report (AER) and other services, will give our clients access to valuable experience information to better inform their destination selection process,” said Michael Guerriero, Division President for Experient. “Our clients are looking for specific ways to gain more knowledge about their attendees’ experience with the destination ‘outside the walls’ of the event. This fits well with their strategic analysis.”

TEI can take advantage of Experient’s full range of event services for their clients, including event planning and sourcing, registration, housing, lead management and data management services.  Experient can access TEI’s services, including attendee or visitor experience surveys, destination stakeholder strategic alignment, branding, and front-line training to drive exceptional experiences.

“We’re excited about our new partnership with Experient,” said Mickey Schaefer, CAE, CTA, TEI’s Founder and CEO. “As attendees are savvy, discerning travelers in this age of consumerism, having ‘new data’ and insight on their experiences will help planners and destinations better market, together, to maximize attendance.”

Both organizations are leaders in their specific service offerings and are active in promoting meetings and events as catalysts for positive change in the world.

Visit http://www2.experient-inc.com for more information.

 

About the author

Joe Clote

Joseph W. Clote is owner of Publishing Concepts, LLC a communications and marketing firm based in Saint Louis, Missouri. Mr. Clote is Group Publisher of MeetMed™ and Missouri Meetings & Events™ (MM&E) magazine, a quarterly publication read by thousands of meeting and event professionals, and producer of the St. Louis and Kansas City trade shows under the MM&E name. Mr. Clote has extensive sales and marketing expertise in the travel, tourism, fine art, insurance, and software development industries.